THE POWER OF SUGGESTION: MARKETING STRATEGIES

THE POWER OF SUGGESTION: MARKETING STRATEGIES

After getting up this morning, somewhere in between yawning and sipping coffee I got distracted by the video of who's described as a 57 year old lady swimming like a mermaid at a non specified aquarium located somewhere in the USA. What should be impressing about this Instagram post, aka another fucking advertisement, is the glow of the woman's skin who looks no older than 38. The content creators of the said video provide the mermaid's name: Kylie Stone. I Googled her name to find with no surprise that there's no trace of a middle aged woman fighting the aging process so incredibly well by following a daily immersion work routine at some aquarium. What made me laugh were the words of "doctor" and celebrity skin advisor Christine Irving. They were more or less stating that the case of Kyle intrigued her so much to the point she decided to meet her in person to comprehend her secret. She also confessed to being convinced that Kylie descends directly from mermaids, because there' s no other plausible answer able to explain how she can still look so young and gorgeous at her age. Doctor Irving shares the secret behind such beauty: it is the red algae she utilizes to create cosmetics for the ladies. It's ridiculous that a scientist believes that a woman is descending from mermaids, when there's no proof of their existence beside Walt Disney's "Little Mermaid". At this point I thought it was worth researching doctor Irving's name as well to confirm my belief that there is no doctor Christine Irving listed as a registered professional scientist working for celebrities, and that said doctor has met and studied the case of 57 year old Kylie Stone. "Doctor" Irving talks about the miraculous benefits of red algae for the skin, a plant-like organism that can only be found at 800 meters under sea level. Seriously? As far as I know there's about thirty species of red algae available at 2 meters below sea level, while the rest can be seen at 100. Who are they trying to make fun of? Themselves for playing the "science" card that can be easily discredited by a one minute Google search, or the sheep too blind to see they're taking part in a masquerade? Is this the best lies they can come up with to promote some face creams made with red algae, an ingredient that's already been used for decades? I'm afraid these companies believe it is very simple to fool some lazy, know-nothing folks, and that ladies are mindless individuals who would fall unconditionally for eternal youth promises. Today, like any other day, I have one more time witnessed another step taken towards the decline of the western civilization. I would like to tell something to both people hiding behind these marketing strategies established on tricks and lies, and their victims: go fuck yourselves! Thank you all, Martina.